Rebranding the apocalypse
Monday, June 1st, 2009A bit of unintentional humor from a recent NYTimes story, “Seeking to Save the Planet, With a Thesaurus,” based on accidentally leaked poll findings and messaging recommendations from ecoAmerica, nonprofit environmental marketing and messaging firm.
Granted, ecoAmerica has its work cut out for it: a Pew Foundation poll released in January put global warming dead last [...]